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The goal of this HR campaign was to create excitement around company benefits enrollment. The concept presents employee benefits as a holistic system in which all elements—the people, the business, and the culture—are able to find balance and thrive.
AGENCY: Creative Media Group at Willis Towers Watson
ROLE: Art Director
Nike HR: Campaign Pitch
Annual enrollment is a task that most employees lists as a burden in addition to their daily workload. For that reason, many workers miss out on new opportunities by auto-renewing the current plans to avoid the spending the time to read and adjust their plans.
This campaign was designed to reveal the wholistic aspects of employee benefits, and how can improve and deliver quality every facet of one's life, from healthcare coverage to investment and incentives. A better plan = a better life.
AGENCY: Creative Media Group at Willis Towers Watson