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The reshoot of over 15,000 product photography images for David's Bridal created a unified look and feel that elevated the brand and produced imagery which could be carried seamlessly across all of the company's platforms, from e-commerce and marketing to social media and in-store collateral.
The process began with the creation of unique mood boards to define all of the company's internal bridal brands and fashion categories. These provided direction for styling, pose and mood. This was followed by light tests and approval rounds, casting, and crew assembly. We shot on two sets for approximately three months in order to create the new assets.
During this time, we also developed a comprehensive Creative Standards Guide, with technical and visual direction which helped to produce consistent results across a variety of photographers, sets, and teams.
AGENCY: David's Bridal In-House Marketing
ROLE: Art Director