Digital Marketing
This New Jersey-based manufacturer of socks and hosiery recently transitioned from a wholesale-only business model to include retail sales. The company houses six unique brands, each with it's own voice. As the creative team continued to define the brands while making the jump into retail, I joined the team to help deliver consumer-facing digital marketing that upheld the voice of each brand.
AGENCY: Standard Merchandising Co. In-House Marketing
ROLE: Digital Designer