The reshoot of over 15,000 product photography images for David's Bridal created a unified look and feel that elevated the brand and produced beautiful imagery which could be carried seamlessly across all the company's platforms, from ecommerce and marketing to social media and in-store collateral.
To start the process, I created unique mood boards for all of David's Bridal internal bridal brands and fashion categories, which provided direction for styling, pose and mood. This was followed by light tests and approval rounds, casting, and the assembly of a world-class team, who shot on two sets for approximately 3 months in order to create the new assets.
During this process I was also tasked with developing a comprehensive Creative Standards Guide, with technical and visual direction which helped to produce consistent results across a variety of photographers, sets, and photo teams.
